Sinterklaas Brand & Product study 2018: Seeing Through the Soot

Image courtesy of: BUROBRAAK Social Design, 2017, voor Nederland wordt Beter.


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The European Race and Imagery Foundation’s (ERIF) annual Sinterklaas Brand & Product study is a sociological market research report, which seeks to analyse longitudinal data concerning the ongoing and evolving usage of the Zwarte Piet character by major supermarket chains and brands across the Netherlands. This year titled: Seeing through the soot (download the full report here), with each edition the ERIF team conducts online and in-store fieldwork to capture the various manifestations of the character. Using a seven-point imagery grading system [1], we are building stringent comparative year on year data-sets that reveal the effects the anti-Zwarte Piet campaign is having on various institutions, and how they choose to present the character. Over a dozen stores are featured in the online part of the study, as well as in-person observations by the members, of their local neighbourhoods, serving to distinguish how various franchises of the same stores located in different parts of the country use the image.

Key results of this year’s report are as follows:

  • This year we have included the stores Marqt, Etos and XENOS to provide a wider data set.
  • Bearing in mind the changes being made to the mainstream Piet image, we have added the grade 5d to communicate imagery that uses a person of colour (real and/or cartoon) with soot marks on their face.
  • 5.8% of the products assessed were grade 7 (images containing real life white people in blackface). This is compared to 12.6% in the previous report.
  • Many of the stores’ products had recorded grade 1, although the stores Bart Smit, Blokker and were notable for having more of the higher grades (i.e. 6 and 7).
  • had the most recorded grade 7s, with the worst category being “DVDs”, although in terms of percentages, Bart Smit had worse representation of grade 7s.
  • 51.7% of products were grade 1 (Sinterklaas imagery containing no reference to Piet whatsoever). In the 2017 report (on 2016 data), grade 1 made up 35.9%.
  • Grade 5b (images of real and cartoon white people as Piet with soot marks on their face, rather than blackface make-up) was assigned to 6.2% of the products, compared to 5.7% previously.

In addition to the grades, the report details new developments, challenges and statements regarding the anti-Zwarte Piet campaign. In this way, the report acts as a method of valorisation of these campaigns by capturing the material consequences of their success as well as providing concrete data that can propel such activism further.

2017 store to store product grade (1-7) assignment comparison.

As the discussion around whether or not Zwarte Piet should continue to be a part of the Sinterklaas festival rages on, the pro-Piet camp has become increasingly organised and violent, going as far as halting three bus loads of anti-Piet activists on their way to the annual intocht on the highway and descending on primary schools in full costume to make a statement. Meanwhile, major cities such as Amsterdam pledged to no longer feature Zwarte Piet in their parades, introducing the new Roetveeg Piet, who has soot marks across his face, rather than the historically offensive blackface make-up. The question remains (and we shall attempt to respond to this) how present this new version of Piet is in the packaging and advertisements of certain Sinterklaas brands and products. Furthermore, activists have emphasised this year the importance of viewing the Piet characters as emblematic of institutional racism, rather than a stand-alone social matter to be solved in a vacuum.

See below for details on the previous reports and get in touch with us at with any comments or questions.

2017 report on the 2016 data collection.

2016 report on the 2015 data collection.

[1] With grade 1 being the least racist and featuring no references of the Piet character whatsoever, and grade 7 being the most racist, applying to depictions of real people in full blackface as Zwarte Piet.




Detroping White Privilege: “Diversity” Politics Beyond the Token Paradigm

by Praveen Sewgobind, paper presented at the Humboldt University, Berlin conference Race, Power, and Privilege in Academia on July 27th, 2017 (View the powerpoint presentation here & the full event program available here)


“Racism becomes something bad that we can’t even speak of, as if to describe x as racist is to damage or even hurt x. The organization becomes the subject of feeling, as the one who must be protected, as the one who is easily bruised or hurt. When racism becomes an institutional injury, it is imagined as an injury to whiteness. The claim ‘we would never’ use the language of racism is a way of protecting whiteness from being hurt or damaged. Diversity can be a method of protecting whiteness. I would also point out that personalizing institutional racism creates a space for whiteness to be reasserted. The speech act ‘we would not accuse you of racism’ can be translated into ‘I am not racist’ insofar as the ‘I’ that would not accuse the ‘you’ has already identified with that you. To speak about racism would hurt not just the organization, reimagined as a subject with feelings, but also those subjects who identify with the organization. They would be hurt by what is heard as a charge, such that the charge becomes about their hurt. There is an implicit injunction not to speak about racism to protect whiteness from being hurt. Speaking about racism is thus heard as an injury not to those who speak but to those who are spoken about.

– Sara Ahmed. On Being Included: Racism and Diversity in Institutional Life. Duke University Press. 2012. 147.



“Why do you always go on about race ?” somebody once asked me. The question, uttered in a passive-aggressive tone, seething with frustration, was phrased by a white person who apparently did not want to acknowledge her own whiteness. To acknowledge one’s own whiteness, and to understand the workings of white privilege, I realised, are demanding processes, because they oblige people to unlearn a widespread belief that we somehow live in a colour-blind society. (SLIDE 2) It is a belief that is carefully constructed in the media, in advertising, and in educational institutions alike. But why then, do people of colour perceive many spaces (SLIDE 3) as seas of whiteness ? What lies behind the anxiety that I and so many other people of colour feel when we uneasily stand out among white people? How do we address issues of race, power, and privilege when race is passionately being denied?

In my presentation, I wish to clarify the conditions that need to be met, for the academic seas of whiteness to transform into an oceanic globality, and replace (SLIDE 4) the happy trope of non-performative diversity into a practice of continuous resistance.

The vexed question that I wish to address today, is the dangerous illusion of postraciality. I argue that accepting an alleged postraciality actually enforces racism, because in its operation, the primacy of a trope of whiteness effectively surfaces and structurally injures people of colour. Many academic institutions, especially those who pride themselves of being liberal and progressive, employ a politics of colour-blindness. In countries like Germany and the Netherlands, where I spent most of my life, the negation of race of course has a strong historical background. However, it is about time, I would argue, that we move beyond the dogma and the fear of using the word race, and for that matter the word white. Just to state the obvious: this university is a white space. Realising its whiteness might be uncomfortable to acknowledge, yet it is a necessary step to come to terms with, and move beyond the trope of whiteness that engulfs us all, and to understand the correlation between white privilege and racism.

The trope of whiteness, that could be described as a normalising (SLIDE 5) flow of white bodies, akin to a current in a body of water, has become particularly apparent to me when I was a PhD researcher at Leiden University. Although I knew about the racial pyramid structure they were trying to camouflage, I decided to become part of one of the most prestigious Dutch academic institutions. (SLIDE 6) Just to clarify, its racial pyramid structure refers to the process by which the number of PoC decreases the further up the social hierarchy you go: there may be a significant number of students of colour in the Bachelor’s programs, but the higher echelons are predominantly, and even entirely white.

In a policy paper on Leiden University’s novel diversity strategy, (SLIDE 7)  typically called Excellence through Diversity,  it  becomes clear that the starting point for a diversity policy, was a reference to major Dutch multinational companies and other elite universities: because enterprises like Shell and Unilever, and institutions such as Harvard and Oxford did diversity, Leiden University now had to follow. I figured that the perception of not doing that would damage their credibility in international settings. And so, it was decided to refurbish the appearance of the university’s websites. My former research school created a new p.r offensive, and asked a number of PhDs of colour to be part of a photo shoot. The quasi-randomness of the choice of participants became obvious, when I was asked to sit at a table with a Chinese and a Turkish colleague of mine. Several pictures were taken, but then, I was asked to go to another room and await further instructions. It was only later that I realised what had happened, as you can see in the picture here(SLIDE 8) A white male colleague had been mobilised to replace me, to assume the exact same position I was in, sitting at the table behind my tablet, with my two colleagues. When I saw the new configuration, I protested and asked: why was I taken out of the picture? The answer by one of the institute’s white managers was, in her words: “Well, the three of you were all wearing black, and so we asked the other person.” I have to add that we were specifically told not to wear light colours, and so we did. I was furious. I felt pushed aside, and trampled upon. Why, I thought, would they even ask me, and then decide we were apparently (SLIDE 9) “too black, too strong, or too ethnic, too strong,” as I analysed it later. Initially, I was left inside of the picture frame, but on the side, as I was waiting in the room behind the glass. But when I decided to leave Leiden University, some weeks later, I demanded they would cut me out completely, and so they did, albeit reluctantly. The reasons why I left the institution were partly caused by a deeply felt uneasiness that began to take shape, feelings of being structurally otherised while being used as a token, to figure at will in the happy Benetton-style diversity politics. It occurred to me, especially after reading Sara Ahmed’s text On Being Included: Racism and Diversity in Institutional Life, how diversity politics often becomes instrumentalised as a marketing tool, and PoC were employed as advertisement props. Critiquing happy diversity and pointing to racism can be dangerous, though. When I uttered the very word racism to one of the institute’s managers, she exploded. How I dared to even use the notion! In an unprecedented emotional outburst, she told me that during the Second World War, her father-in-law was forcefully taken to Nazi-Germany to work in a factory. And so, she could never ever be involved in any racist policy, or have anything to do with racism whatsoever. Having heard this argumentation before, I insisted that I was referring to the current race relations at the institute. But the discussion was over. Expressing the words race and racism felt like having crossed a red line. I was now the one who had been unjust, I was the one who had violated norms. My whole world was turned upside-down. From a victim of racism, I was now a perpetrator of an alleged violence. As Sara Ahmed argues: (SLIDE 10) “When racism becomes an institutional injury, it is imagined as an injury to whiteness. The claim ‘we would never’ use the language of racism is a way of protecting whiteness from being hurt or damaged. Diversity can be a method of protecting whiteness. “ This exact point became crystal clear. To me, unequal race relations were shockingly apparent, but this could not be discussed within the happy-diversity framework. The atmosphere in the institute, frankly, had become unbearable for me, and when I left the constructed realm of postraciality and colour-blindness, I thrived with an invigorated passion to keep on addressing the racial tensions that arise in such seas of whiteness, vowing to counter the (SLIDE 11) “implicit injunction not to speak about racism to protect whiteness from being hurt. Speaking about racism is thus heard as an injury not to those who speak but to those who are spoken about.”

This next section is called: Returning the Gaze, Unwinding the Coil(SLIDE 12)

As I tried to find ways to counter academic seas of whiteness, I visited a conference last year organised by the European Race and Imagery Foundation in Innsbruck, Austria, titled (SLIDE 13) Returning the Gaze II: Stories of Resistance. I realised how important it was to be in spaces where a large part of participants were PoC, and this realisation, then, generated more thought about exactly why I felt increasingly uncomfortable while entering white spaces. Such experiences of navigating white environments, cannot be separated from embodied memories of earlier harrowing events, accumulated throughout life. Racist gazes, verbal and physical attacks due to the colour of your skin. As Lauren Freeman states: (SLIDE 14) “Living as a member of a racially oppressed group in a normatively white world cuts to the ontological core of what it means to exist since the experiences that constitute what it is like to exist as racially oppressed are not one-off instances but rather are manifest, penetrating, enduring, (…), they become embodied, taken up into, and constitute who one is.” Hence, to be confronted with the enduring hypocrisy of colour-blindness, only strengthens the normativity of whiteness. The gazes that I feel on a daily basis, accumulate in what I would refer to as a racial coil spring, (SLIDE 15) which stores the energy of white gazes as well as other experiences of being stigmatised. This coil spring can only absorb a certain amount of energy, before unwinding, and although experiences can be partially embedded and worked through, it could be argued that accumulated traces of racism always remain. Ahmed explains: (SLIDE 16) “Bodies remember such histories, even when we forget them. Such histories, we might say, surface on the body, or even shape how bodies surface. Race then does become a social as well as bodily given, or what we receive from others as an inheritance of this history.”

These traces will at one point snap back to reality, if you will, analogous to Sara Ahmed’s recent analysis (SLIDE 17) of how this operates among those who are stigmatised due to race and/or gender constructs. Her analogy of a twig under pressure is productive, so do listen to her very powerful speech on the concept of snap on !

In the process of coming to terms with the violence that is systemic racism, I started to disentangle the visible-invisible trope of whiteness, that figured as a formative principle in my daily encounters. For too long, I had been observing the world with an habitual, dominant white vision, causing double-consciousness conflicts in that typical Du Boisian fashion. The habitus of seeing the world with white eyes is very strong indeed, and worked to diminish my sense of self. The process of displacing that inculcated white vision for me, was a necessary step to counter the trope of whiteness. This trope is comfortably formative for those who have the privilege to safely reside in and sink into its fluidity, while riding the current of upward mobility in academic institutions. Increasingly, my own appearance felt like a hostile invasion, a deviating object in that current, causing turbulence and discord. The harder I try, it seems, to push myself into the current, the more resistance I endure. Again, to contextualise my experience, let’s think about the following quote: (SLIDE 18) “When we talk about a ‘sea of whiteness’ or ‘white space’ we are talking about the repetition of the passing by of some bodies and not others, for sure. But non-white bodies do inhabit white spaces; we know this. Such bodies are made invisible when we see spaces as being white, at the same time as they become hypervisible when they do not pass, which means they ‘stand out’ and ‘stand apart’. (SLIDE 19) You learn to fade into the background, but sometimes you can’t or you don’t. The moments when the body appears ‘out of place’ are moments of political and personal trouble.”

But what to do then, would be the key question….how do we transform the racialised rigidity of seas of whiteness into an all-encompassing fluidity, how to morph rejectability that emanates from its social structures into encapsulatedness ? How do we commence to dilute the Fanonian certain uncertainty that accompanies brown and black bodies as we enter realms of white taken-for-grantedness ? Let’s take a deep breath while I do the same as I recite the following poem: (SLIDE 20)


Engulfed in comfort               
Whiteness aligns itself
Becoming spatiality
Grasping temporality

Risk emerges 
As uncertainty enters
A brown body disrupts 
In a third person singular

Do I breathe tension? 
Do I radiate anxiety? 
Twitching of pens
Twirling of hair

What do you think you see?
Why does your non-gaze gaze? 
Uncanny negation ?
Racial subjugation ? 

Epidermal schemas 
Ontological impossibilities
Strangle my tormented mind
Choke my sense of sameness

From underneath my punctured skin 
I can merely offer
Unsettling experiences
Forging strength through pain 


My interventionist discourse and actions are not a renewed attempt to embody an empty egalitarianism. I think it’s pointless to believe in false hopes of liberal democracy and equal opportunity.

We need to fundamentally change racialised colonial power structures that are still reflected in societies, and in our institutions. Racism was not terminated in Auschwitz, or limited to the fascists of the NSU, to put it bluntly, but operates in the denigrating white gazes and annoying questions (SLIDE 21) that PoC are subjected to when we enter white spaces. The bitter pill that many white people still have to swallow, is the realisation that their privilege is preventing these racial power structures from collapsing. The violent reaction that was sparked at my former “colour-blind” institution, is indicative for the unwillingness to empathise and to see the violence that is caused by white privilege, in denying the correlation between white privilege and racism. Just to put it plainly, as I see it: the sum total of white privileges maintains a white power structure, which informs the conditions that forge racism. And so, to counter these interlocking dynamics, radical and audacious steps need to be taken to counter privilege, and this will be painstaking and painful. There is no other way, because again there is no racial equality: we live, and I want to stress this, in a world informed by colonial whiteness (SLIDE 22), or, as Linda Martin Alcoff puts it:” post-slavery culture, whiteness remains the measure of man, that is, of humanity.” Resisting this means to disrupt the power structures that work to subordinate, and to build serious pressure until we see and feel drastic changes and can be truly satisfied.

First of all, I would like to propose to get rid of the hollow term diversity itself. Like many buzzwords, it has been appropriated by a pacifying, liberal politics. The world, however, is still colonised by a mindset that stimulates white fluidity. Yet our world is not white, it is largely made up of people of colour. White people are a minority, which is, however, not reflected in the higher echelons of power.  Decolonisation did not end in the 60s, we still need to decolonise our institutions. (SLIDE 23) I sometimes ask people: how small is your world? Where do you live, in Germany, in the Netherlands, or on this planet ? How large is the sea in which you swim, in which you feel your current, your trope of taken-for-grantedness? If we want to work in institutions to stimulate a critical perspective and change the world for the better, we should open our minds and institutions to an inclusivity that is premised on a truly cosmopolitan, and I mean non-Eurocentric, worldview and praxis. We need to acknowledge academia’s whiteness and then, act accordingly.  Countering seas of whiteness means, concretely to take social responsibility:  a fair and significant number of white scholars – in particular middle-class white men, epitomes of motility –  should give up their position in academia, and make way for PoC. Similarly, a fair and significant amount of white researchers and aspiring researchers, should reconsider their academic trajectory to ensure that lesser privileged people can climb the social ladder. Of course, in an ideal situation, there would not be a social ladder, but unfortunately, we don’t live a classless society. Until then, we should put in place quota for positions in academia for PoC, and demand that selection committees actively find PoC for such positions, so yes, affirmative action until some balance has been reached.

Now, decolonising and de-whitening our institutions seems quite utopian, I realise that. But wasn’t there a time when slavery was normalised and ubiquitous? Societal structures are made and are maintained by people, and can only be undone by people. It will take a huge effort, and some serious introspection to unlearn illusions of postraciality. We may often find ourselves in compartmentalised, atomised, and ostracised positions. It is therefore vital, to work towards a collective continuity, even, and maybe especially if that means to go against the grain of a pacifying academic harmony.

Until people of colour cease to feel the puncturing white gazes wherever we go, anxieties and tensions will accumulate. Let’s return the gazes that work to otherise, and halt the tightening of the racial coil spring. Be aware how white bodies align and sink into space, and others do not. Realise how some bodies are deemed risk factors by investing to dismantle the exclusionary racialisation of distinguishing “certain uncertainty.” I thank you for listening and will hopefully see you soon to (SLIDE 24)  transform words into meaningful action!  (SLIDE 25)


Praveen Sewgobind explores the nexus of South Asian diaspora memory and migration, in relation to decolonial cosmopolitanism. He holds a BA in English Language and Culture from the University of Amsterdam, and an rMA in Cultural Analysis from the University of Amsterdam. Praveen has organised two academic conferences, a two-day international conference exploring tensions between theory and practice in the humanities at the University of Amsterdam (Is Thought Action? NICA/ASCA Conference Exploring Tensions Between Academic Theory and Praxis, read more here) and an international graduate conference at the Leiden University Centre for the Arts in Society (LUCAS), read more here.

Sinterklaas Brand & Product Study 2017

We are happy to announce the publication of our Sinterklaas Brand & Product Study 2017!

The second edition of this report continues to trace the evolutions of the debates around the character of Zwarte Piet as part of the Dutch festival Sinterklaas, by monitoring the protests taking place against the character, as well as its usage by brands and stores to promote certain products. Picking up from last year’s study, the 2017 report compares its findings with that of the previous report in order to demonstrate if and where adjustments have been made in the characterisation and promotion of the Zwarte Piet figure. The results are based on data  and observations collected by the ERIF team, between October and December of the 2016 Sinterklaas season in the Netherlands.

Download and read the full report here.

Performative intervention A Sint You Want by G. Holwerda and Thomas Kortvelyessy at the Returning the Gaze II: Stories of Resistance conference 2016. Photo credits go to Studio Othieno.

Racist normalcies when crossing borders in Europe

by Praveen Sewgobind, University of Potsdam

In October/November 2016, I, a PhD researcher at Potsdam University, was travelling to two conferences in Toronto and Innsbruck to present papers. Both conferences offered participants a possibility to outline critical perspectives on dominant discourses, hegemonic structures, and provide a platform to engage in discussion and forge alliances.

The urgent need to come to terms with a world in which the racist gaze and powerful racialized perceptions and power structures are thriving, came to the fore as I was on my to the conference in Toronto, and then, again, as I went home from the conference in Innsbruck.

Welcome to Iceland

On 26 October, I was travelling from Schiphol Amsterdam Airport to Kevlavik International Airport in Iceland, on my way to Toronto. I was planning to attend and present a paper at a conference titled Truth, Lies, and Manufacturing Memory. My paper – an analysis of the contemporary Black Pete polarisation in the Netherlands – addresses issues of racist imagery, white power structures, and coloniality.

During the stop-over in Iceland, I am somewhat surprised that we, the passengers on our way to Toronto, have to pass Icelandic security. We are hardly in Iceland proper, as we are merely going from one gate to another in the airport. I have no plans to visit Iceland, but have to present my passport in-between the two gates.

The Icelandic policeman looks at my passport, examines it thoroughly and at length, and asks whether I could show another ID document. “No, this is my passport”, I reply. The situation seems somewhat Kafkaesque: this is the purpose of an ID-check, right? One shows ID, which should be a proof of a true and existing identity, in theory at least. I am promptly asked to stand aside and am then asked to follow another police officer to a separate room in the airport’s main building, as the other passengers of the WOW-air flight (about 100, I estimate) wait in the queues. All of the passengers who were checked before me (all white) have passed without any problem. I am told to wait in a room, where toys for children are stacked in one corner, and a baby crib is placed in another corner. I assume people under suspicion are taken here, asked to leave their child in the room, and are then taken along to be questioned, and/or (strip)-searched.

Memories of Israeli interrogations at Ben Gurion airport start to pop up, humiliating experiences, which took several hours. But my flight would be departing in 20 minutes… What to do? How to behave? I asked myself. I started to feel very uncomfortable…and all kinds of scenarios now rushed through my mind…Shall I just tell them they are racist, or ask them politely? Risk that they will keep me even longer, and miss my flight to Toronto? A police officer enters the room, and just stands there…looking at me, trying to look tough. He does not say a word, and then leaves again. After a few more minutes, the other police officer returns, and starts to ask questions. Where am I going? I tell her that that is printed on my boarding pass, which she holds in her hands. To speed up things, I tell her that I will be in Toronto for six days. What will I do there? I tell her I am a PhD researcher and that I will attend an academic conference. She responds with some amazement in her voice. “Ah…you are a researcher….”. “Yes”, I answer. I am a researcher at Potsdam University in Germany. She hands me my passport and boarding pass, thanks me for my patience and orders me to walk back to the queue.

While we are doing that, I ask her why I was singled out. “I do not know, sir”, she replies. Then she asks where I was born. I tell her I was born in Suriname. No sign of recognition, apparently, but another question: “But you are Dutch now?” I think what a way to respond to this ridiculous question. They have just scanned my passport many times, checked my persona, looked into all kinds of databases, and apparently have not found anything on me, except for a confirmation that, indeed, I am recognised as a Dutch national. “Yes, I am a Dutch citizen”, I reply. It now occurs to me that they probably did not believe the passport was real, that there must be something wrong. This non-white person showing a Dutch passport – that is asking for trouble and is inherently suspicious, obviously.

I wonder how many people of colour have to go through the same humiliating ordeal. This is a route to Canada and the US, and they have seen persons of colour before, surely. But I have to rush to my plane, which I manage just in time, and wonder what to do…..I could and perhaps should write to Icelandic human rights and anti-racist activists, politicians even, to publish this story. Because I know I have not been the first person who had to undergo this special treatment, to be otherised, singled out, treated as a potential criminal just because of the colour of your skin, and because a name  – non-European or exotic? – does not correspond with their perception of a Dutchness/Europeanness! I am glad – very glad – that a few hours later, I show my passport to a Canadian border official. She is very friendly (as I wonder from which region of South Asia her ancestors are from, which gives me an odd and distant sense of belonging, although she wears a uniform…) and dutifully asks what the purpose of my stay will be. I tell her that I will give a presentation at an academic conference in Toronto. She smiles even more radiantly, hands me back my passport, and wishes me a good time in Canada.

Welcome to Germany

I am energised by the two conferences, by having had the privilege to have wonderful conversations with like-minded people. I am tired, but very satisfied. On several occasions during the conference at Innsbruck University, I talked to people about the rise of racist discourses in many parts of the world. Several presentations and workshops actually addressed narratives of, and resistance against the racist gaze, and ways to counter that. During the evening of the first day, we went to a local theatre to see a performance about racial profiling, Weisser Peter by Mohamed Wa Balie. In this wonderful piece, the public attending was effectively engaged in several acts, inspired by contemporary practices and debates about racial profiling. It was indeed, as announced, ‘a memorable evening of theatre about invisible racism and unearned white privilege.’

And so, the following event, experienced as I was returning home, goes beyond cynicism and smacked me right back into the real-life realities that we had just been discussing.

I am sitting in the train from Innsbruck to Munich, and despite a long history of being harassed by state officials in green uniforms – most notably near the border town of Bad Bentheim at the Dutch-German border – I am not thinking about these experiences. I want to go home, and think productively think about issues of coloniality, racism and whiteness. My thoughts cover practices, theory, resistance, and how to combine those, how to counter narratives, instigating critical thought and collective action.

As we cross the Austrian-German border, I see three German police officers slowly moving through the aisle in the train carriage. They look, they probe…they search for….abnormalities.

What do they think when they see me? Which associations are triggered when the police officers walk past me, see the colour of my skin, and then decidedly stop? Dark skin, brown, black….non-white…suspect, other, criminal, terrorist, illegal migrant….not part of the framework, to be checked, to be asked for ID. Yes, definitely to be asked for ID.

Deutsche Bahn, carriage number 22, of ICE 1506 from Innsbruck to Berlin. About twenty other people are sitting in the train compartment, all white. Obviously, I stand out, I deviate, I “light up” in the sea of whiteness. That realisation becomes inscribed, it seems, as such moments materialise, when the invisible hand that racialises me in that sea of whiteness chokes me, squeezes my throat, in that eerie event of exclusion, of being singled out.

I feel…the eyes of people trying not to look at me, knowing full well that they have seen that the police stop only where they see a non-white body…and they pretend to continue to do their business, continue to read their magazines, look outside of the window….while knowing that white German police officers are engaging in an act of public “racial profiling.” That phrase is a euphemism: the process it refers to starts with the act of implementing a so-called racial profile by a system of authority, but what it does, what it results in, is the forceful othering, an act of racial violence perpetrated against an individual, which does not stand on its own, but is merely one instance in the power structure of racism. The profiling triggers the event of the experience of a racial assault, which is infused by and is attached to all previous racist encounters that boil upwards from a life ridden with such events. This series of racial subjugation, alienation, oppression, attaches to the body of the person of colour, to my body, in a dynamic of racial strangling. The embodied serial burden of having been through, of having experienced the multiple and interconnected memories of racial subordination.

A tension is building in the train. They, three police officers stand in front of me, in a half-circle, asserting themselves, trying to make sure I somehow feel subordinated by their presence. I do not know what to think, I have a hard time to act….but I firmly ask them, before I hand over my passport, if they check every person on the train. “No, not every person”, the police officer replies. “No, apparently not”, I reply. “I get checked every time I pass a border, it seems”, I inform them. “And tell me”, I continue, “this has nothing to do with racism??” “No…indeed”, he answers.

One of the police officers is now trying to look very stern and attain a position of authority. He should contact his colleague in Iceland, they could go and be all tough and try to improve their composure. Idiot, I think. He does not impress me in any way. I look him in the eyes, unimpressed, with far greater vehemence and an ice-cold anger. Do not play this fucking game with me, I thought. You have no idea who I am, what I have done, in which situations I have had to maintain my stature against those who produce a racist gaze or utter racist remarks. You are just a German police puppet, you do not impress me in any way, I say to myself. I laugh at the way that you apparently need your gun, your baton, your canister with pepper spray to construct your position of power. My pride, my determination to fight racism and all forms of oppression supersede your constructed petty masculinity, your pathetic symbols, your fucking nothingness. You are just an insubstantial boy performing your wicked racist practices, dressed up as a figure of power. I am deconstructing your power with the knowledge that you cannot subdue me. My motivation to fight racism by any means necessary will vaporize your wicked illusions of superiority.

I think about how decades ago, Jews were taken to the death camps by German trains, how Gandhi was thrown off a train in South Africa, but also…how resistance against colonialism, racism and fascism was organised. That generates strength….and emboldens me, providing me with resilience, a notion that that is possible, sometimes against all odds, against the grain.


Welcome back to Germany, I think, as they hand me back my passport. There is lot to be done!


When we revolt it’s not for a particular culture. We revolt simply because, for many reasons, we can no longer breathe” 

― Frantz Fanon

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"Show me ACCEPTANCE!" workshop

“Show me ACCEPTANCE!” workshop

In November, ERIF hosted its first Parent Teacher symposium in Amsterdam. The interactive day (in collaboration with the Teatro Munganga, the creators of Bino & Fino, actress and educator Anni Domingo as well as activist and educator G. Holwerda) was a great success and we look forward to organising and hosting a similar event in the not too distant future. To compliment the day, we prepared an exclusive resource pack especially for attendees, but we would like everyone to be able to benefit from these valuables tools and information points. Therefore, over the coming weeks and months we will post selected materials from each of the chapters  that feature in the pack. We will also be mindful to add new and useful tools to ensure the material being posted isn’t dated or irrelevant.

If you have suggestions for additional resources, feel free to share! For now, below you can find a list we put together for the pack, of insightful and informative articles dealing with racist imagery that is targeted at children. These articles offer some advice that could be useful for both parents and teachers. Look out for more resources coming soon!

ERIF Sinterklaas Brand & Product Study: Locating Zwarte Piet

In October 2015, the ERIF team began fieldwork for a research project on the Sinterklaas festival in the Netherlands. We wanted to assess how prevalent the character of Zwarte Piet is in Dutch advertising leading up to the popular winter festival and by doing so, set benchmark for future comparison as the celebration undergoes continued critique and subsequent re-shaping.

Unsurprisingly, Zwarte Piet did remain at the forefront of Sinterklaas imagery in 2015, however we did observe some interesting changes and developments that we will look out for again when we repeat the study later this year.

You can download the full report here.

Zwarte Piet postcard ca. 1950.

Zwarte Piet postcard ca. 1950.


Progressive Resource Kit


For further  reading materials on the histories and legacies of racist imagery throughout Europe and across the rest of the world, as well as useful study resources that will aid in counter-movements and/or the enhancement of critical media literate and decolonial perspectives, see the following ever-evolving list below. 

*Certain resources are less accessible online and/or to the general public due to being published in academic journals or as books, as well as book chapters.

Media Representations:

Black Panther: ‘Why people like me are refusing to be sub-plots’ (2018) via BBC

Casting “Crazy Rich Asians”: The privileges and pitfalls of being Eurasian (2017) by Louise Hung

Ceramic Uncles and Celluloid Mammies: Black Images and Their Influence on Culture (1994) by Patricia A Turner (book)*

Daily Racism: The Press and Black People in Britain (1989) by Paul Gordon and David Rosenberg (book)*

Does Reality TV Have a Problem with Black Women? (2017) by Yomi Adegoki

The Handmaid’s Tale’s race problem (2017) by Ellen E Jones

The Harmful History of “Gypsy” (2017) by Jessica Reidy

It Doesn’t Matter That An Arab Will Play Aladdin (2017) by Khaled A Beydoun

Kathryn Bigelow’s ‘Detroit’: When White directors tell Black stories (2017) by Touré

‘The Problem with Apu’ Trailer Asks: Is Apu From The Simpsons a Minstrel? (2017)
by Vulture

Stereotyping in the Media (blog) by Amanda Chandler

Typecast as a Terrorist (2016) by Riz Ahmed

What ‘Dear White People’ Gets Wrong About Africans (2017) by Arenike Adebajo

What do you see when you look at this cover? (2016) by Melissa Harris-Perry

What’s so hard about casting Indian actors in Indian roles? (2017) by Kevin Noble Maillard

White Issues, Italian Vogue’s “all black” issue and the Visual Imaginary (2010) by Nana Adusei-Poku (book chapter)*

Why does Hollywood keep churning out racist fantatsies like ‘Victoria & Abdul’? (2017) by Bilal Qureshi

Why the lack of Indian and African faces in Dunkirk matters (2017) by Sunny Singh

Zine queens: how women’s magazines found new life via indie publishing (2017) by Ruth Jamieson

Performative Analyses:

Blackface is Big in Germany: Despite a growing backlash against is, blackface is still popular in Germany, where people insist they aren’t racist (2014) by Joel Stonington

Cameron and the morris dancers: a sign of our nationalistic mood (2014) by Lola Okolosie

The challenge to conceptualise multiplicity of multiplicities: Post-black art and its intricacies (2012) by Nana Adusei-Poku 

Discursive Strategies in Fixing Images of Power: The Enslaved ‘Other’ in Miller’s Art and Nature and Kotzebue’s ‘The Negro Slaves’ (2009) by Ulrich Pallua (book chapter)*

Like the Golliwog, Zwarte Piet is a racist relic, so why is it a part of the Dutch Christmas? (2012) by Bel Parnell-Berry and Karlijn Vōlke

Performing Blackness on English Stages, 1500-1800 (2005) by Virginia Vaughan (book)*

Racial Innocence: Performing American Childhood from Slavery to Civil Rights (2011) by Robin Bernstein (book)*

Return to the Dark Ages (2006) by Hannah Pool

The scariest thing about Halloween is seeing all the douchebags who think racial masquerade is okay (2014) by Michael Mark Cohen

We need to talk about digital blackface in reaction GIFs (2017) by Lauren Michele Jackson

Cultural Appropriation:

Stealing beauty: How much did Picasso’s paintings borrow from African art? (2006) by Andrew Meldrum

Stella McCartney did the most British thing ever: she stole from Africans (2017) by Kuchenga

What if we let it up to Arab artists to be the ones to tell their (hi)story? (2017) by Mohamed Sqalli

Imagery for Children:

9 Things parents do everyday that perpetuate racism (2017) by Priscilla Blossom

10 Painfully racist moments in Disney movies they want you to forget (2017) by Screen Rant

28 MORE Black Picture Books That Aren’t About Boycotts, Buses or Basketball (2018) by Scott Woods Makes Lists

1899: An ABC for Baby Patriots (2017) by Mashable

Black Power: 17 Children’s Books on Black Activists, Innovators, and Scholars Who Changed History (2018) by The Conscious Kid Library

The Elephant in the Room: Picturebooks, Philosophy for Children and Racism (2014) by Darren Chetty (journal article)*

The Enduring Legacy of Disney’s Black Millennial Classic ‘A Goofy Movie’ (2017) by Austin Williams 

How to combat racial bias: Start in childhood (2017) by Gail Heyman

Soon Come Home to this Island: West Indians in British Children’s Literature (2007) by Karen Sands-O’Connor

Sweet Blackberry Foundation

“You can’t do that! Stories have to be about White people!” (2013) by Darren Chetty

Decolonial Analyses:

An Apology is Not Enough: Germany, Genocide and the Limits of Reparations for Namibia (2016) by Perivi John Katjavivi

Belonging: Navigating Artificial Borders (2017) edited by Shades of Noir 

Black Europe Body Politics: Toward an Afropean Decolonial Aesthetics (2013) by Alanna Lockward

Black Skin, White Masks (1967) by Frantz Fanon (book)*

Decolonising Desire: The Politics of Love (2017) by Dalia Gebrial

An Image of Africa (1977) by Chinua Achebe (book)*

‘The master’s tools will never dismantle the master’s house’. Frantz Fanon on Whiteness in Hegemonic Social Philosophy (2011) by Vanessa Eileen Thompson (book chapter)*

A Reasonable Alternative to Zwarte Piet (2013) by Patricia Schor

Thinking Citizenship from the Vantage Point of the Dutch Caribbean (2017) by Sruti Bala

Weak Tea (2017) by The Palace of the Dogs

What Europe Might Have Looked Like If It Had Been Colonised (2017) by Frank Jacobs

Why Golliwog wars are important (2011) by Lee Jasper

Being a person of colour in Europe:

16 Stunning Pictures of Black British People Living Their Best Lives (2016) by Tolani Shoneye

Afrophobia in Europe: ENAR Shadow Report 2014-2015 (2015) by Ojeaku Nwabuzo for ENAR

All the ways white people are privileged in the UK (2017) by Al Jazeera News

Asian Britain: A Photographic History (2013)  by Susheila Nasta (book)*

Being Black in Berlin (2017) Jennifer Neal

Black Britain: A Photographic History (2007) by Paul Gilroy (book)*

“Black Folk Here and There”: Repositioning Other(ed) African Diaspora(s) in/and “Europe” (2010) by Jayne O Ifekwunigewe (book chapter)*

Invisible Visible Minority report (2014) by European Network Against Racism

Let’s talk about race and identity in Ireland (2017) by Emma Dabiri

Statistically speaking, black people in Germany don’t exist (2017) Aamna Mohdin

The Everyday Racism Black Spaniards Face (2017) by Sara Rosati

The Good Immigrant (2016) edited by Nikesh Shukla (book)*

The Nod: A Subtle Lowering of the Head You Give to Another Black Person in an Overwhelmingly White Place (2017) by Musa Okwonga

The reality of being black in today’s Britain (2016) by David Olusoga

“There Ain’t No Black in the Union Jack” (1987) by Paul Gilroy (book)*

This is what it’s like growing up in Wales as a black woman (2017) by Ayofemi Holloway

What it’s like being black in Poland (2017) by Sonti Ramirez

“Where are you really from?”: The hidden lives of POC in rural Britain (2017) by Louisa Adjoa Parker

Why there’s nothing racist about black-only spaces (2017) by Charlie Brinkhorst-Cuff

Discussions on Whiteness:

4 Racist Stereotypes White Patriarchy Invented to ‘Protect’ White Womanhood (2016) by Jennifer Loubriel

The 6-Step Guide to Raising Anti-Racist White Kids as a White Parent (2016) by Kathi Valeii

10 things every white teach should know when talking about race (2017) by Angela Watson

10 Ways well-meaning white teachers bring racism into our schools (2015) by Jamie Utt

Steve McQueen and the Dutch (2014) by Chandra Frank

Thinking Whiteness in French and Swiss Cyberspaces (2010) by Noémi Michel and Manuela Honegger (journal article)*

When you say you ‘don’t see race’, you’re ignoring racism, not helping to solve it (2015) by Zach Stafford

White Innocence and the Dutch elections (2017) by Nick Barr Clingan

The White Problem (2014) by Quinn Norton

Why are white people expats when the rest of us are immigrants? (2017) by Mawuna Remarque Koutonin

Historical Analyses:

Black histories aren’t all urban: Tales from the West Country (2017) by Louisa Adjoa Parker

Blackface Minstrelsy in Britain (2008) by Michael Pickering (book)*

Bollywood, Chicken Curry – and IT: The Public Spectacle of the Indian Exotic and Post-Colonial Anxieties in Switzerland (2015) by Rohit Jain (book chapter)*

Buy Golly: The History of Black Collectables (2005) by Clinton Derricks (book)*

The Colonial History of India’s Favourite Sari Blouse (2017) by Payal Mohta

Colonial Postcards and Women as Props for War-Making (2017) by Sarah Sentilles

The Golliwog Caricature (2000) by David Pilgrim

How can we untangle white supremacy from Medieval studies? (2017) by David M. Perry

Imperial Persuaders: Images of Africa and Asia in British Advertising (2003) by Anandi Ramamurthy (book)*

It’s Time to Talk about Black Tudors (2014) by Rowena Mondiwa

The racist ideas of slave owners are still with us today (2016) by Catherine Hall

Yes, there were people of colour in pre-Modern Europe (2017) by David M Perry

Discussions on Colourism and Mixed Raceness:

5 Things Light-Skinned People of Color Say That Make Us Sound Like Racist White People (2017) by Nico Dacumos

BGLH was just dragged for describing lighter-skinned women with loose curls as “black women” (2016) by Leila Noelliste 

For the love of God, stop telling mixed-race couples their kids will be cute (2017) by Miranda Larbi

Having mixed race kids doesn’t mean you’re woke (2017) by Miranda Larbi

Reimagining the Mixed Race Experience (2017) edited by Shades of Noir

Race, Health & Science:

Genes for Skin Color Rebut Dated Notions of Race, Researchers Say (2017) by Carl Zimmer

Jacqui Dyer: Talking about race and mental health is everyone’s business (2017) by Hélène Mulholland

What’s Killing America’s Black Infants? (2017) by Zoë Carpenter

Why are black Americans less affected by the opioid epidemic? Racism, probably. (2017) by German Lopez

Digital Racialisations:

“hair nah” is the video game version of “don’t touch my hair” (2017) by André-Naquian Wheeler

If you’re not a white male, artificial intelligence’s use in healthcare could be dangerous (2017) by Robert Hart

Rise of the racist robots: how AI is learning all of our worst impulses (2017) by Stephen Buranyi

Around the World:

14 Phenomenal Photos Reveal There Were Indeed Black Chinese People (2018) by Paco Taylor

Ashamed to be Australian’: Tourist’s outrage sparks Golliwog doll debate (2018) by Anna Hartley

Passive, poor and white? What people keep getting wrong about Appalachia (2018) by Elizabeth Catte


7 Books that teach kids about social justice and activism (2017) by Kayla Lattimore

7 Things black people want their well-meaning white friends to know (2018) by Erin Canty

26 Children’s Books to Support Conversations on Race, Racism & Resistance

36 Books by Black Women Academics – 2017 edition

Afrispectives Platform

Another England

Black British Feminism: a Reader (1997) by Heidi Safia Mirza

Blind spots: Images of the Danish West Indies colony (2017) by Det KGL Bibliotek

Captivating Kids Stories To Recognize Privilege by Books for Littles

How well do you know your rights? (2016) by Sarah Lasoye

#IndigenousReads by Indigenous Writers: a Children’s Reading List (2017) by Medium

Life in Roman Britain (2016) by BBC Teach (UK only)

Micky Mouse Monopoloy: Disney, Childhood and Corporate Power (2001) by Robert Pettit

Representation (2013) Stuart Hall, Jessica Nixon and Sean Nixon (text book)*

Tips for moderators: Don’t be the barrier that prevents expression (2017) by E Tori

Volunteering Abroad? Read This Before You Post That Selfie (2017) by Malaka Gharib


Free Critical Perspectives Online!

Joy to the World!

Some kind soul has shared a very valuable and timeless brain food in the form of critical race, gender, sexuality, class and culture readings via tumblr.

You can check out the list, browse and download (all for FREE!) here.

We can’t take full credit for this but are more than happy to spread the word. Enjoy, spread the word and let us know what your favourite is!