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ERIF’s Sinterklaas Brand and Product study 2025!

July 1, 2025

DEUTSCH | NEDERLANDS | FRANÇAISE The ERIF Sinterklaas Brand and Product study was launched in 2015 in order to evaluate how different (Dutch) shops and brands depict and market the Zwarte Piet character. Sinterklaas is one of the most popular festivals in the Netherlands and, in terms of active promotion and consumption, lasts for roughly … More ERIF’s Sinterklaas Brand and Product study 2025!

Call for Submissions: ERIF’s 10th Sinterklaas report

September 27, 2024

The ERIF Sinterklaas Brand and Product study began as a direct outcome of our first conference on European blackface. The Returning the Gaze conference brought together 15 scholars and campaigners from across Europe to collectively discuss and disrupt anti-Black rhetoric and imagery circulating heavily at that time, namely blackface. It was during this gathering, hosted … More Call for Submissions: ERIF’s 10th Sinterklaas report